The world of marketing is rapidly changing, and even now is readjusting to the demise of cookies and the rise of gamification and zero-party data. Competition has never been more intense, and every marginal gain is vital.Read More from Zero-Party Data for marketers

The world of marketing is rapidly changing, and even now is readjusting to the demise of cookies and the rise of gamification and zero-party data. Competition has never been more intense, and every marginal gain is vital.Read More from Difference between ‘knowing’ and ‘understanding’ your audience

With consumers, big tech, as well as supranational legislation all converging in opposition to third-party data, the day of the cookie is numbered. Read More from What is zero-party data?

The intensely competitive marketing landscape is such that not only every trick in the book is required to stay ahead of the pack, but newer methods of user engagement need to be invented on a near-constant basis.Read More from The Power of gamification for sports fans